Instructions: 1. Collect three advertisements that you think are especially effective. 2. Get from: (1) a print advertisement, (2) a radio advertisement, and (3) a television commercial, with a total of three advertisements for each medium. 3. Discuss why you think each advertisement is persuasive and effective, and break down the advertisement using the following worksheet. Claim (What is the advertisement trying to say?) Advertisement 1: Advertisement 2: Advertisement 3: Assumption (What is the logical construction of the argument?) Evidence (What does it present as proof to show that the claim is true?) What Makes the Advertisement Effective?